Implementasi Animasi 2D menggunakan Motion Graphic sebagai Media Informasi Palang Merah Indonesia
DOI:
https://doi.org/10.47065/bulletincsr.v5i5.739Keywords:
Video Explainer; 2D Animation; Motion Graphic; Indonesian Red Cross Society; Information MediaAbstract
The Indonesian Red Cross (PMI) has a significant responsibility in conveying humanitarian information to the public. However, the challenges of effectively communicating information to the broader community remain a primary concern, as conventional media often lack appeal and are difficult to comprehend fully. To address this issue, this study implements 2D animation based on motion graphics as a communication medium for PMI. The animation production process includes creating storyboards, developing visual illustrations, graphic processing, adding motion elements, voice narration, and audio-visual synchronization, resulting in a communicative and engaging medium. 2D animation was chosen because it can present messages with simple yet clear visuals, while motion graphics provide engaging motion dynamics that make information easier to understand and remember. The integration of both allows for the delivery of messages that are concise, interactive, and in line with the characteristics of digital media that are widely accessed by the public. Evaluation results show a significant increase in the level of understanding among respondents after watching the video, with post-test scores reaching 94.8% in the PMI member group and 91.2% in the general public group. These findings affirm that 2D animation media based on motion graphics is effective in enhancing the appeal, understanding, and effectiveness of PMI communication, thus it can be an innovative alternative strategy to expand the reach of humanitarian information.
Downloads
References
T. Moe-Byrne, E. Evans, N. Benhebil, and P. Knapp, “The effectiveness of video animations as information tools for patients and the general public: A systematic review,” Front Digit Health, vol. 4, Oct. 2022, doi: 10.3389/fdgth.2022.1010779.
U. F. Fitriani, A. Muktadir, and B. Parmadie, “Pengembangan Video Animasi Iklan Berbasis Motion Graphic untuk Meningkatkan Hasil Belajar Bahasa Indonesia di Sekolah Dasar,” Jurnal Kajian Pendidikan Dasar, vol. 1, no. 2, 2023, doi: https://ejournal.unib.ac.id/kapedas/article/view/21662.
D. R. Sari, “Efektivitas Penggunaan Media Video Animasi Motion Graphic Dalam Pembelajaran Menyimak Cerita Siswa Kelas IV SDN Wuluh 1 Kesamben,” Jurnal Penelitian Pendidikan Guru Sekolah Dasar, vol. 12, no. 9, 2024, doi: https://ejournal.unesa.ac.id/index.php/jurnal-penelitian-pgsd/article/view/62499.
S. Indriyana, “Peranan Palang Merah Indonesia Cabang Kabupaten Jember Dalam Bidang Sosial Kemanusiaan Tahun 1980-2007,” Jurnal Ilmu Sejarah, vol. 3, no. 2, 2020, doi: https://historia.jurnal.unej.ac.id/index.php/JH/article/view/17658.
C. K. Fonna and N. Latifah, “Peran Palang Merah Indonesia (Pmi) Dalam Membangun Resiliensi Masyarakat Kota Banda Aceh Pasca Tsunami Tahun 2003 Melalui Program Dukungan Psikososial (Psp): Sebuah Tinjauan Pendekatan Budaya Dan Agama Islam,” Jurnal Sosio-Komunika, vol. 3, no. 1, 2023, doi: doi:https://doi.org/10.5281/zenodo.14568161.
C. A. Waskito and L. Wismaningsih Asiana, “Implementasi Prinsip Kemanusiaan Oleh Palang Merah Indonesia Sebagai Perhimpunan Nasional Palang Merah Menurut Hukum Humaniter Internasional Pada Masa Revolusi Fisik 1945 – 1949,” Jurnal Fakultas Hukum Universitas Jenderal Soedirman, vol. 3, no. 3, pp. 387–397, 2021, doi: 10.20884/1.slr.2021.3.3.153.
R. Aditya and H. Santosa, “Media Sosialisasi Protokol Kesehatan Menggunakan Motion Graphic,” Jurnal Desain Komunikasi Visual, vol. 6, no. 2, pp. 45–53, 2020, doi: https://doi.org/10.25124/demandia.v6i2.3483.
I. W. Sukawana, N. M. Juniari, N. K. Yuni Andriani, I. M. Sukarja, V. M. E. S.P.Rahayu, and I. G. A. Ari Rasdini, “The Effect of Animation Video as Educational Media on Student Preparedness in Facing Earthquake Disasters,” Journal of Health, Medicine and Nursing, vol. 105, pp. 54--59, Jan. 2023, doi: 10.7176/JHMN/105-07.
M. Sykes, L. Cerda, J. Cerda, and T. Finch, “Disseminating implementation science: Describing the impact of animations shared via social media,” PLOS One Journal, Jul. 2022, doi: https://doi.org/10.1371/journal.pone.0270605.
M. Isla, C. Y. Gobel, and A. Zahrannisa, “Efektivitas Motion Graphic sebagai Media Kampanye Sosial untuk Meningkatkan Kesadaran Literasi Digital Generasi Muda,” Pixel: Jurnal Ilmiah Komputer Grafis, vol. 18, no. 1, pp. 187–198, 2025, doi: https://doi.org/10.51903/g6c21023.
H. Kurniawan and M. F. Fauzi, “Penerapan Teknik Motion Graphics pada Video Edukasi Bahaya HIV/AIDS di Puskesmas Hulu Gurung,” Journal of Applied Multimedia and Networking, vol. 8, no. 1, 2024, doi: https://doi.org/10.30871/jamn.v8i1.7865.
K. Rizki, Y. Putra, and U. Mahira, “Effectiveness of Social Media & Animation Video Based Education Increasing Knowledge and Self Care Activity of Type 2 Diabetes Mellitus,” Jurnal Keperawatan Florence Nightingale, vol. 7, no. 2, 2022, doi: https://doi.org/10.52774/jkfn.v7i2.299.
D. I. S. Setiawan, M. F. Saputra, M. Fakhrizal, and H. Hermawan, “2 Dimensional Digital Animation Model for Public Health Socialization Assets,” Journal of Multimedia Trend and Technology, vol. 2, no. 2, pp. 111–117, Aug. 2023, doi: https://doi.org/10.35671/jmtt.v2i2.36.
Interaction Design Foundation, “Web Fonts: Definition and 10 Recommendations,” 2024. Accessed: Aug. 06, 2025. [Online]. Available: https://www.interaction-design.org/literature/article/web-fonts-definition-and-10-recommendations.
A. Schorn, “Online explainer videos: Features, benefits, and effects,” Front Commun (Lausanne), 2022, doi: 10.3389/fcomm.2022.1034199.
I. Naicker, D. Pillay, and S. Blose, “Restorying lived lives in educational research: Storyboarding as a creative space for scholarly thinking in narrative analysis,” Journal of Education, no. 80, pp. 126–141, 2020, doi: https://doi.org/10.17159/i80a07.
M. Baxter and M. dos Santos Lonsdale, “Improving the design of public health infographics using a motion graphic educational resource to enhance design principle application,” Information Design Journal, vol. 28, no. 2, 2023, doi: https://doi.org/10.1075/idj.23006.bax.
S. Das, “The Impact of Motion Graphics in Modern Branding and Marketing,” Int J Innov Sci Res Technol, vol. 9, no. 2, Feb. 2024, doi: 10.5281/zenodo.10700573.
S. Mat et al., “The Acceptance and Usability of Educational Videos on Falls in Older People for Online Clinical Education: A Usability Study among Clinical Undergraduates in Malaysia,” AJTLHE, vol. 15, no. 2, pp. 296–314, Dec. 2023, doi: https://ejournal.ukm.my/ajtlhe/article/view/66567.
T. Sutrisno and M. Afsari, “Efektivitas Penggunaan Media Video dalam Pembelajaran Online Mata Pelajaran IPA pada Siswa Kelas V,” Jurnal Pancar (Pendidik Anak Cerdas dan Pintar), vol. 4, no. 2, pp. 53–65, 2020, doi: 10.52802/pancar.v4i2.3.
E. W. Santoso, W. Sarinastiti, and I. Wulandari, “Animation of Mathematics Learning For Vocational High School About Geometry Transformation Using Participatory Design,” in Jurnal International Electronics Symposium (IES), 2021, pp. 263–268. doi: 10.1109/IES53407.2021.9593950.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Implementasi Animasi 2D menggunakan Motion Graphic sebagai Media Informasi Palang Merah Indonesia
ARTICLE HISTORY
How to Cite
Issue
Section
Copyright (c) 2025 Irma Wulandari, Ibrohim Yofid Fananda, Jauari Akhmad Nur Hasim, Aji Sapta Pramulen, Fardani Annisa Damastuti, Ashiliya Atsmara Zukhaha
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
